TRUWAY
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TRUWAY campaign hero — two models wearing the TRUWAY hoodie and tee on a city street corner

FIRST ISSUE

TRUWAY

YOU FOUND IT.

SHOP NOW

CLOTHING

Simple pieces.Made for everyday.Made to last.

SCENT

A TRUWAY scentis coming.Stay tuned.

COFFEE

Coffee cateringfor weddings,events & gatherings.

MORE TO COME

This is justthe beginning.More is on the way.

02

WHO IS
TRUWAY?

MORE THAN A BRAND.
IT'S OUR WAY.

TRUWAY is a local brand from Kampung built around the idea of finding your own way.

We started with clothing, but the plan has always been bigger.

Things we wear. Things we use. Things we experience.
All with meaning. All made to last.

This is just the beginning. More is on the way.

YOU FOUND IT.

A TRUWAY surfer riding at sunset, captured on an action camera
TRUWAY friends at a skatepark
TRUWAY riders mountain biking through the forest
TRUWAY friends cooking together at a night campsite

LOCAL ROOTS

It starts close to home.

Two TRUWAY friends walking toward a mosque at night

OUR WAY.
OUR PACE.
OUR PURPOSE.

Rider in a TRUWAY tee outside Kopi Turu at dusk

03

THE TRUWAY
COLLECTION

THINGS WE WEAR.
THINGS WE LIVE IN.
MADE THE TRUWAY.

TRUWAY Tee in black

TRUWAY Tee

FIRST ISSUE

TRUWAY Hoodie in black

TRUWAY Hoodie

FIRST ISSUE

SHOP THE COLLECTION

04 / WHERE IT STARTED

TRUWAY COFFEE

TRUWAY COFFEE TODAY

TRUWAY Coffee baristas working the bar at an event

IT DIDN'T
START WITH
TRUWAY.

It started with a few people, one small place, and the decision to keep building.

01 — THE BEGINNING

The people behind TRUWAY standing together where it all started

02 — THEN IT GREW

THEN IT GREW.

More people came. The nights got fuller. What started as a small gathering slowly became something people kept returning to.

A small group gathered at the counter on a quiet night
People walking in as the night fills up
A wide view of the whole space at scale
People seated together under string lights
A bigger crowd moving through the space
The busy atmosphere at the bar

03 — TODAY

The space today at dusk

STILL GROWING.

What started small keeps moving forward.

TRUWAY COFFEE

05 / EXPERIENCE

Made for moments

THAT MATTER.

From intimate weddings to full-scale events, TRUWAY COFFEE brings a dedicated coffee bar, trained baristas and a setup made to blend into your moment.

TRUWAY Coffee bar set up at an evening event

THE BAR

Coffee served to guests at an event

THE MOMENT

The TRUWAY Coffee team

THE PEOPLE

Team gathered outside the storefront at night

THE CREW

Group in the pine forest camp

THE COMMUNITY

READY TO FIND YOUR TRUWAY?

WEDDING / ENGAGEMENT / COMPANY / PRIVATE EVENTS

BOOK TRUWAY COFFEE

06 / CHOOSE YOUR WAY

FIND YOUR TRUWAY.

OPTION ONE

WANT THE CLOTHING?

Discover the collection.

SHOP TRUWAY

OPTION TWO

PLANNING AN EVENT?

Coffee catering for weddings,
events & gatherings.

BOOK TRUWAY COFFEE
SHOPBOOK COFFEE